Sky Arts 2 channel ident production - freelance contract

Deft Duet - Sky Arts 2 Ident from Jon Ward on Vimeo.

After receiving a runners up prize for the student sting competition entry in June, Sky Creative contacted me to reproduce the original ident for broadcast. This has resulted in meetings with senior designers and performers, followed by storyboard and animatic production, choreography design, shoot day direction and post production video/effects editing.


The concept differed slightly to the original. The access to male and female professional dancers meant we be more ambitious with the letter form holds and proceeding moves than the original ident.


ANAMATIC FOR FOLIO from Jon Ward on Vimeo.

These animatics show the development of the structure of the ident. The positions and timings of the letterforms, the angles to capture the proceeding duet moves, the vapour trail visual effects and the logo reveal shot were experimented with.

Sky Arts 2 channel ident animatic experimentation 2 from Jon Ward on Vimeo.

Shoot day